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Hey there, Internet friends! Welcome back to the Dana Show, where we dive into the world of business and branding with a sprinkle of humor and a dash of authenticity. If you're new here, welcome aboard! And if you're one of my original five viewers, a big thank you for sticking around. Today, we're tackling a topic that's close to my heart: video content and the myths that hold us back from embracing it.
Let's start with the big question: why video? In a world where AI is on the rise, human connection is more important than ever. People crave authenticity, and there's no better way to showcase that than through video. It's a chance for your audience to see the real you, quirks and all. I've had clients tell me that meeting me in person felt just like watching my videos, and that's the kind of connection we're aiming for.
Now, let's bust some myths. First up, the fear of sounding awkward on camera. Trust me, you're not alone. Many of us feel like we're channeling our inner robot when the camera starts rolling. But here's the thing: you don't have to be perfect. Embrace the awkwardness, and remember, practice makes perfect. Start with short videos and work your way up.
Next, the myth that your job is too boring for video. Spoiler alert: it's not! Whether you're a landscaper or a barista, there's an audience out there fascinated by what you do. Transformation videos, like a yard cleanup or a haircut, are a hit because they tell a story. People love seeing the before and after, and it's a great way to showcase your skills.
If you're worried about the technical side, fear not. You don't need fancy equipment to get started. A smartphone and a simple tripod are all you need. And when it comes to editing, there are plenty of free tools available. Remember, it's not about being perfect; it's about being real.
So, are you ready to take the plunge into video content? It's a journey worth embarking on, and I'm here to help. If you're interested in working with me on your branding and video strategy, let's chat. You can schedule a fit call through the link in the notes below. Together, we'll create a brand that truly reflects who you are.
Thanks for tuning in, and I can't wait to see you next time with some exciting guests and more branding insights. Until then, keep being your authentic self!
#VideoMarketing #BrandAuthenticity #MythBusting #ContentCreation #HumanConnection
Hello, internet friends, and welcome to the Dana Show, where we BS about business and branding. I'm your host, Dana. If you're new to the channel, welcome. And if you're one of my returning viewers, you're one of the original five or so, welcome back. This is a growing channel. So we're new, and I appreciate all of your support, always. So today we're talking about
video and I'm going to bust the top five myths that I hear through people I talk to through my clients that they struggle with in getting video done. And we want to bust those myths so that you can start adding video into your branding and marketing strategies. So why video? Why is video important? So I'm going to share with you a report from HubSpot.
about video marketing statistics. And the biggest takeaway from this is this quote at the top from Jonathan Groban, who's the founder of SoPost. And he says, many brands have lost sight of what truly connects with people, human emotion. And with the rise of AI, that is becoming more and more prevalent. And people want to work with people. You don't want to work with bots, with AI.
It's, I can usually tell not always I'm sure, but often tell if something is an AI video, their features tend to be exaggerated. And I think it has a place, but it is not, it is in addition. It's a tool. And you'll hear me say this a lot. AI is a tool. is not a replacement. And we need to learn how to work it in. But with video, it's really a chance for people to get to know you.
and see what you're like. And I've heard from more than one client that when they first saw my video, a video of mine that I did, and then they met me and we started working together and they were, they commented that I am just like how I am on the video, that I, not in their words, but to paraphrase authentic, which is what I do strive for. And that was really refreshing to hear. And I was really glad to hear that. So
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This goes on into a lot of analytics. I will link this below. I'm not going to read all of this to you, but short form videos and short form video is technically something under 10 minutes, although usually you're in the one to two minute range, whereas long form video is 10 minutes or more. But short form video is the most popular form of video right now.
It is your TikToks, your Instagram and Facebook reels. It is your LinkedIn videos. They started doing basically they just have on a video tab, but they're basically shorts and it is your YouTube shorts. So they're different lengths and different requirements on different platforms, but they are not long. They are short and
While they are important, long form video like this one also has a place. The videos we are looking today, examples that I'm going to give you all happen to be long form, but that doesn't mean that you can't utilize any of these things in short form. So I want you to look at more of the content and less of the length in the format, although we're not going to show, you know, long periods of it.
And something else I want to point out is the importance of YouTube. So among mobile audiences, YouTube reaches 46%.
That's a lot of people.
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you want to reach those people, right? Most people, actually more people are viewing, it's not on this report, but I've read that more people are actually watching YouTube on their televisions. And I actually asked my students in one of my classes this, I am an adjunct at Point Park University, and they, I was surprised at how many of them watch YouTube on their TVs.
I was really surprised. that is your Gen Z right there. So they watch the instead of watching television on television, they watch YouTube on television, in addition to other things, of course. So interesting. But anyway, video is definitely a really great option. And obviously, we want you to be thinking about that. And one of
the ways to do that is through video.
Let's take a look at our first myth that we're busting today.
I sound so awkward on camera, like I'm a different person. And I had a client say this to me and then I saw it in action and she was right. Talking to her face to face and one-on-one was great. Very natural, like talking to anybody, right? But when I gave her a script, even on a teleprompter, she just like froze and her voice, she just was not comfortable. Her voice.
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was more robotic. Her facial expression was she was like instead of like, you know, like she normally was. And so some people just simply aren't comfortable with talking like I am on camera. This is this is not for everybody and that's OK. So what we want to do instead is look at some other options. What can you do instead of doing that? That would
would work for you. So first we're going to look at this video. This is called Fridays with Frank and Frank is a police officer in Arizona with Penal County Sheriff's Office and he does these videos. Let's take a look at this one.
Dana Schulte (07:09.195)
Okay, so up until this point, we were just watching Frank doing his regular job. He does put in these pieces, but you don't have to, where he talks directly to the camera while he's also doing his job. So I'm gonna fast forward a little bit to this one. Here we go.
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I love that part. Like, hey, Frank, people know Frank around this area and he's become very popular. So this is an example where you don't have to be speaking to the camera. The camera is there. It is just recording you as you're going about your day to day business. And the purpose of this video, it's a public relations video for the sheriff's office.
And it's very popular. have 1.18 million subscribers to their channel. And this particular video got 963,000 views in the past year. So they're doing okay with this. These have become very popular. And a big part of it is Frank's personality. And he is comfortable when he does talk to the camera. But what I want you to take away from this is this is a type of thing that you can do.
He does have a videographer with him. You saw a combination of this is from the videographer and then they would edit in shots from his dash cam from the car. So they did a little editing, just to give you a little technical idea of how they did that. This is a person holding a camera or on a tripod who's watching him, which makes sense in this scenario.
If you're a police officer, can't exactly be like, hold on, let me set up my tripod to record this, right? That doesn't make sense. But in most cases, that is something you would be able to do.
So here is another one where this is called the most hairiest man I've ever cut in my career and from the fourth Ken and he has a school of barbery for a barbershop online and this particular video has received 3.2 million views in one year and he basically obviously with the consent of the person who he's cutting the hair of
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He sets up a tripod and he simply records himself talking to and cutting his client's hair.
Dana Schulte (10:10.625)
And that's what he wants to get.
It's a big transformation.
Dana Schulte (10:28.311)
So in this case, he is talking to his client. He is not talking to the camera. So this is again, simply he set up a tripod. He is simply recording himself as he works. We're going to fast forward a little bit. He does do some voiceovers a little bit where he talks about what he's done since the purpose of this video is to promote his school. So he's showing his expertise here, how he transforms this
this man from what we saw in the beginning to what we'll see at the end. And he goes through the whole steps. This is edited down. So there are some editing involved. We're gonna go ahead and scroll. See, we're near the end here. We can see him doing the hairline, trimming that up, doing that nice edge.
Dana Schulte (11:24.749)
And I will say men's hair is harder to do than women's hair. My niece is a hairdresser and my son has very blonde, fine hair. he always, he has trouble making sure it's done right. So this is the after. So this is also a transformation video showing the before the after and the whole thing.
So that's an example where this person is not talking to the camera. They are simply showing their work. So the next myth we're busting is, I don't feel comfortable on camera. So even if that type of video, either one of those, you're like, nope, that's even too much for me. I cannot handle that. I am not doing that.
there are other options for you. So the first one we're going to look at is this one. is, I just love this, 12 hours of relaxing cafe workflow. Barista working at eight different cafes. So this has received 778,000 views in one year.
Dana Schulte (12:59.853)
So I'm just muting this, but we are literally just watching this person at work. From there, they're wearing a camera, they're probably wearing a GoPro or something similar, a wearable camera for this instance, but their face isn't in it. Their hands are, obviously, but they're not in the video. They're just simply recording their day to day and posting that.
So that is an option depending on what you do. But let's just fast forward. So here's this person at another location making all of their, I'm not a coffee drinker. So I'm just like, okay, that looks great, whatever. You know, I don't know. But there you go. So you're getting this behind the scenes point of view where they are not required to be in the video. So another one.
And I will tell you, this one gives me a little vertigo at times. This is a roofing video. And shoot, I hit the wrong thing. Let me go back. This is a roofing video. And let me unmute. There we go.
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It's making me so nervous. Look at how he's getting over the snow. This is stressing me out. This video stresses me out.
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my god. he's just like handing it out.
Dana Schulte (14:40.979)
No, no, no, no thank you.
Dana Schulte (15:06.827)
I could not.
Dana Schulte (15:12.525)
This is another point of view video that is...
a little too much for me to be honest with you. So the purpose of both of these videos is just to show the day-to-day work. It's something people might be interested in. The first one was relaxing, almost like an ASMR experience. And this one gives me like, where to go? I do not like this one. But it's interesting. It's different.
and it shows people what you do every day. And sometimes people like to watch this, obviously. This one has had 151,000 views in three days. So, or three years, I mean, not days, years. So yeah, it's something that people are interested in. And again, the way they did this, just to give you a little technical background, is they're wearing some kind of camera. It's a wearable camera meant for this type of thing. All right, so our third.
myth that we're busting is my clients would be mad if I shared their stories. I had suggested to a past client a few years ago that she she shares some of her like horror funny horror stories in dealing with her clients. And she was like, No, that would be really bad for my business. And I thought about it. And I was like, Okay, I got where she was coming from. I trust my clients know their business.
better than I know their business. They're an expert in their business and I'm an expert in branding and marketing. So I trust them and if they say, no, that would be bad. Okay, then we won't do that. how else can you share? What else can you do videos about if you want to be on camera like this, but you don't want to share client stories? So
Dana Schulte (17:14.719)
A great way to do this is a video like this, or this is the lawyer you know. His name is Peter Trakos, and he is a practicing trial lawyer. I believe he is civil. I think they do a lot of accidents, and he's really great. He does a lot of videos. So in this one...
Dana Schulte (17:45.41)
They're talking about Mark Sanchez and Fox being sued. I'm not a sports person. I don't know anything about this, but this is what he does. He'll bring up the docket, he'll read it, and then he'll explain things from a lawyer's point of view. So let's listen to a little more.
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I'm gonna drink after that too.
Dana Schulte (18:46.807)
So he's going to go through the allegations and then he gets his point of view on it as a lawyer. So this is a way that he can bring his expertise to the forefront without sharing private information. Lawyers have really strict guidelines and ethical guidelines and things are privileged. When you hire a lawyer, your conversations with them are privileged. And so he has to be careful about that. So this is a way that he shares his expertise
without sharing information that he is privileged to share. Now, he does sometimes share client stories after a trial is done, but he won't do it until after a trial is done and they're sure they're not going to get an appeal on it because he doesn't want to jeopardize his clients' chances for anything, their right to a fair trial. So he is really careful about that.
But I love the lawyer you know, I watch a good bit of true crime and he gives, I'm the kind of person who will watch one case. Like I just recently finished the Donna Adelson case. And actually today as I'm recording this on Monday, the October 13th, they just sentenced her today. So I was watching that earlier and...
I will like to watch that. I will watch it live with one YouTuber who we're going to see next. And then I will watch it with another YouTuber who is not a lawyer. And then I'll watch it with Peter to get a lawyer's point of view after the fact. So I like the different points of views on different things. And of course, I can't do that for everything because I have things to do. But it's really fun to be able to do that.
So the second person, this is Emily D Baker, and she is also a lawyer, but she is no longer a practicing lawyer to my knowledge. She, I believe, does this YouTube channel full time. She has a content, she refers to herself as a content creator. She has to debate sometimes between her content creator brain and her lawyer brain as she's watching these things. So she will stream trials live. So today I was watching her stream the Donald Adelson
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sentencing live and then she'll pause it and give her commentary and kind of explain the point of view from a lawyer, but she's also a little snarkier than Peter is. And she's also a little sweary, which I appreciate as well. And she's a lot of fun. So this is her talking about the recent Cardi B civil case. So let's take a look.
Dana Schulte (22:08.973)
See, she's a little sassy and I love it. So Emily at this point is a content creator, but she could be doing this also to promote her law firm or something like that. She may have started that way, but she's been so successful. just she does this now and it's it's a lot of fun. really enjoy watching her videos that from a technical and the way both of those are done is very similar to how I'm shooting this is they have they probably have either.
Separate camera or a camera they're using their their computers camera. I'm using my computer's camera a lot of times these bigger YouTubers will dedicate a Camera just for the purposes of recordings. It's higher quality. They'll probably have better lighting things like that I know she mentioned she has a couple of different lights. They will have a professional microphone But you're and then you need to have a nice background as well when you're doing this kind of video
I've seen all kinds of different things. My background, I do have a window behind me. I am recording this at night. I usually record during the day. But today it was a, that's just how today went and it's nighttime. So my background is a little darker. Usually it's a little lighter behind me and I'll actually have some backlight from here and some light from the, I have a window over here too. I have a very small office. I have a small home, not a tiny home technically, but it is not a big home. And
I like to have a little greenery in the background. I like my little things And I have chosen to have my background like this This is how she has hers and this is the way she has hers is very typical if we go back to Peter Trago's he has a monitor with the lawyer You know, this is his merchandise that he sells on his YouTube channel And then he's got like different things displayed back here. Here's his farther back
I've seen lots where they're right up against the bookcase and they have books and things on display behind them. So that's your setup from a technical perspective on doing a video like this. You do want to have good audio. So you do want to have some type of microphone. You can obviously start with your computer mic, but in this case, they are using a better microphone. OK, so.
Dana Schulte (24:32.365)
number, myth number four is my work is confidential. So this is in addition to lawyers, therapists, anyone in the medical field really has to be careful about the things that they share because of HIPAA laws and just ethics as well. So if you're a therapist, you certainly can't come on to YouTube and be like, oh my God, guys.
guess what this person told me today. Like that would be the wrong thing to do. So how do you, you can't show your day to day work like we showed in some of the earlier videos. That's simply not possible. Even in a therapy session, that's even if you got consent, that's not ethical to do that. You could do a fake one, but then that's not authentic. And that usually doesn't go very well unless you're just shooting like background B roll with a friend and you're really just chatting.
But you can't shoot your day to day if you're a lawyer, if you're a therapist, if you're a medical professional, because the stuff you do is confidential. So what do you do instead? So one of the things you can do as a therapist is show your expertise in other ways. And this way is by commenting on or doing commentary on
trials are exactly like I'm I'm so deep in the Donald Adelson trial like that's what this one's about again. So this is Dr. G explains this particular video from one month ago has 356,000 views. So Dr. G is a licensed psychologist and a body language expert and it's really fun to sit and watch his videos. So let's take a look at this one.
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So this is her sentencing. Donna Adelson was found guilty. And this is where she's finding out that she's been found guilty. so the judge is about to read it and hear it. Dr. G is explaining that she's bracing herself for what's to come. And then she has quite the reaction, you'll see.
Dana Schulte (27:51.552)
And she should have been prepared for it because she is the fifth person to go to prison for this crime. Her son went to prison. She was convicted of first degree murder of her former son-in-law, Dan Markell, who was a Florida State University law professor. And she was convicted of being the matriarch of murder, as some people have said, and the head of the conspiracy.
and she paid for it. Her son was convicted a year or so ago. then three other people who were involved in the crime were also convicted. So she is, would not, should not be surprised, but I really love how he is sitting there and he breaks it down and shows you exactly why, you know, this, this
facial expression means this, this movement means this. And at one point her body goes like this and it looks like she stomps her foot. And I hadn't realized that because I'd watched this live. And when I went back and saw this video with Dr. G, I was like, that's what that was. She's like stomping her foot like a toddler. She was angry. She's still angry. I watched the sentencing today. She is not happy. She is not happy. And it's everyone else's fault. But hers, she's innocent, according to her, but not according to
a jury of 12 of her peers. According to them, she has been found guilty. So this is another therapist. Dr. Patrice Berry is on the bottom here. And she does have her own show where she talks about a lot of different things. She is a licensed psychologist. In this particular one, and one of the reasons I picked this one is because she's participating in a panel with Paul in the upper left from reporting live from my sofa.
and Kathy from Gossip, Rumor, and Innuendo. And they all three cover true crime. So in this particular episode, they are talking about the Sarah Hartz Field trial, and they're doing a recap. And the three of them are discussing it together. The three of them have discussed it separately on their own channels. But this is a nice way that she's able to share her expertise with a broader audience and also in a little bit of a more conversational way than
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like I'm just talking to my computer right now with the hopes that you will be watching it in the future. But she's interacting live with other people and that's even more genuine when that happens because you really get to see someone's personality and they ask her lot of questions. They want her expert opinion on the psychology behind some of the things that people do. So let's take a little bit of a look at that.
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Hit the wrong thing again, sorry.
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let me fast forward to...
it for you.
Dana Schulte (32:02.679)
So what I like about her too is that she comes off as very human and she is a, she's also a mother. She has a son that she discloses on her channel and, but she's very careful about what she shares about her son. And she will share some of her parenting philosophy and she might share a story about her son, but they are things that aren't deeply personal that would perhaps embarrass him down the road.
or even today, which I think is very thoughtful and considerate of her. So that shows a way that she's able to show her expertise, show her humanity, make that connection with people without having to disclose things that should not be disclosed, that should be confidential. Okay, so number five, our fifth myth that we are busting is my job is boring.
Everyone thinks their job is boring because you sit there and you do it for what, eight hours a day. So I have a couple of videos that are going to show you how your job, I don't want to hear that your job is boring after you watch some of these. So this first one is a landscaper and we're going to watch him just at his job doing some things.
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for a little there we go. So he's cleaning up his yard. This is a little ASMR. This is sped up a little bit.
Dana Schulte (33:44.44)
So this is another transformation video, just like the haircut video. People love these. People like to see a beginning and middle and an end of a story. And this visually tells a story. This is the beginning. And then we can go, here's the middle where he's getting more things out.
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and he's showing some more work.
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I don't
So he's doing some more cleanup on the street.
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And then we're going to go to the end where we can see some after.
This is what it looks like after, before and after. And they're going to do the comparison of the two. You can really see right then changes that they made.
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and how they did it. And if you need a landscaper, you might think of this video and be like, yeah, they did a really good job. I want them to come and clean up my yard and make my home look nicer. And that's why they do that. So that's the purpose of this video is to show their expertise in the literal work. This is us doing the work, the before, the during, the after.
So you see the entire process taking place, of course, with edits. And on this one, he had a tripod with a camera on it or a phone or whatever, and just moved it around as he worked throughout the day and in editing sped it up. So that's sort of the technical end of it. So there's one more. And after you watch this one, there's no more excuses.
This is a 60 year old Persian carpet that hasn't been washed for more than half a century. This video has had eight and a half million views in nine months. A carpet being cleaned. Let's take a look.
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There's so much dirt. This is sort of a little preview compilation that they do at the beginning. Look at all, my gosh, so much dirt. You can start actually seeing the design now. And then they're going to start at the beginning. And from the very beginning of them bringing the carpet in and literally rolling it out, and they're going to walk through the entire process.
and it's doing a little fast forward. So that's how looks. Look how filthy this thing is. my, I don't even like, I don't know what happened in 60 years, but it was messy.
Dana Schulte (36:51.659)
And then they just start. I think they turn it over. I think they've set it, rolled it over. And then so here they do a caustic soda solution. So I like that they kind of put a caption up there. But they're just recording their day to day. They're not even narrating or talking to the camera. In this case, they've just popped up some text, which is an option for you to do.
a little ASMR for us all as well. So they're thoroughly wetting this carpet. And then this is a little bit of what we saw before. It's just wild to me. So this video is 40 minutes long. Eight and a half million people reviews 40 minutes of this video. Everyone hasn't watched every minute of it, but yeah.
So I can pretty much guarantee that your job is not as boring as having a carpet cleaned. So I don't want to hear that excuse anymore. Okay. You are out of excuses, but everyone tends to have one more reason why they say they can't do video or they don't want to do video or that they don't have, whether it's time skills or money. So let's take these one by one.
And I'm going to go ahead and stop sharing that.
So first of all, time. It does take time to do this. I do recommend you start with shorts instead of doing a long video like this. You start with shorts and you record yourself during your day to day. So if you're a hairdresser, record yourself cutting hair, set up a camera on a tripod and hit record and see what you get later. You can also do before and after. You can do if you don't want to record the entire thing.
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Maybe your client isn't comfortable with that. They're usually comfortable with a before and after. So do a little video of them before and a little video of them after and you have a nice little before and after. It literally just takes seconds. And then you could even compile a bunch together and do like your whole day's worth or week's worth or whatever, however often. If you're a landscaper, you know, do just do a little reel of you.
doing some work in someone's yard before and after. Again, people love the transformation. I think we all strive to be better versions of ourselves. And I think that's why we like this transformation video so much, even if it's just a carpet being cleaned. It's symbolic of where we are, where we want to be, and getting there. So if time is solvable, if you start small and start building it in, you do not need to go this way right away. I didn't.
I practiced with a lot of different formats and different versions over the past year and decided this is the one that I want to stick with. And so that's why I launched the show now and not a year ago when I launched my business. I spent that year trying out different things and sometimes that's what you have to do. And then I will take this long video and make shorts and use that to promote this as well. So if you feel like you don't have the skills again, you
You do have the skills. You have a smartphone. I can almost guarantee you have a smartphone. All you need is an arm. You have that too. Most of us do.
and record.
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That's it. That's all you need to do to get started. Now, if you want to do some of those other videos because you're not comfortable with things, this is my favorite tool. It's a little tripod. It simply opens up like this. It weighs like less than a pound, maybe about a pound. I can do a video horizontal or turn so I can do vertical so I can do the short form videos this way and then
The bottom opens up, it stretches.
sticks a little bit for me.
was getting that bottom open.
Once you do, there we go. Ha ha, I got it. Whoops, messed up my mic. So you set it up, you stretch this out, whatever length, height you want.
Dana Schulte (41:20.971)
And then what I like, also has a remote that Bluetooth to your phone. So you can remotely start and stop it. You can also use that to take photos if you wanted to as well. And then it just nicely folds up into this and you just throw it in your bag. And it's really nice to have on the go. Sometimes I will use it in my office if I'm doing shorts because I do the long form on the computer, but I want to do the shorts in a vertical format. So I will do that on this tripod and I can just set it here.
and still have my other things. So that is, I guess a tripod's not a skill, but it is a way to help you record your video to become a little more skillful at it. With editing, pretty much every format, every platform has an in-house editor that's free. So TikTok, Instagram, Facebook, YouTube.
All have have those already built in you can also use a free version a canva has editing in it Editing is not that hard to learn it is so much easier than when I started when I graduated from college with my undergrad in 1999 and I studied video and television production and What we called nonlinear editing which is what all editing is now today
was brand new. So that was something that was we were learning in school, but wasn't the standard yet. Well, now you have an editor in your phone, even if you go to your phone app, your photo app in your phone, and you go to record a video, you can usually shorten it there as well. What I like about Canva is it will let you take a piece out of the middle and delete it. So if you like mess up in the middle, you can just kind of cut that out and drop it.
You can add texts and all those kinds of things. The way I'm recording this video is using riverside.fm. They have an app and a website for the computer and for the phone, the app, and they have a free version. And I like it because it's easier for me to share my screen and to invite guests in, which I'll have in the future.
Dana Schulte (43:42.318)
It's so much easier to do that than using Canva. Canva is better for other things, but I can also edit and everything in here as well. So those are free things that you can get that can help you with your skill set. You can do this. You can also, if you choose to hire an editor, if you want to work with somebody, find someone who can do reels for you and
sit down with you in an afternoon and record 30 reels, edit them to you, and then you have a month, two months, depending on how often you publish them. That's always an option too. That does cost money, obviously, but if you are short on skills, you can pay someone to fill those in for you as well. And then the last one is money. And
Again, the more you do yourself, the less expensive it is. There are so many free tools or near free tools available to us now. The way I shoot this is I have a ring light up here and you can see the reflection of my glasses. I just have it hanging behind my camera or my computer camera. I record this on my computer and then I have a mic. This is actually a lavalier mic.
that attaches to my phone and because I have an iPhone and a MacBook, it connects so that I can get good audio. You don't have to do that, of course. All of these things were low cost. I think the microphone was like $15. I think the ring light was like probably 15 or 20 because it also came with a tripod that also has a phone holder, which I have.
right here so you can attach your phone right in the middle of it if you want to. I've detached it and it has the tripods it has everything. This mic set I have two of these. The other one. There we go. So if I have a guest who I'm with or someone I'm doing a video with I can have two and they both attach to my phone right here.
Dana Schulte (45:52.814)
So it gets the audio in that way. And so I can use this to record on my computer through my phone, but also recording right on my phone if I'm out and about or I'm doing shorts, which is nice and versatile. And this set was under $20. And the mic, this arm I already had, you don't need to do that if you don't want to. I don't wear headphones when I record. A lot of people do. You saw those in some of the examples. That's a personal choice.
But most people do have headphones of different styles. mean, I've seen Lin-Manuel Miranda, the writer and star of the hit musical Hamilton, use his iPhone headphones, not even AirPods, like with the mic on it and the wires in a million interviews. So it doesn't have to be fancy. It just has to work.
So I hope that helped bust some of your myths and you're willing to take a shot at doing video. It is absolutely worth it. If you would like to work with me on your video and your overall branding, I start with a fit call. There's a link down in the notes below where I have preset dates and times.
that you can just go ahead and schedule online and it lets me know. And then we both show up for a video call, a 15 to 30 minute call that determine what your needs are and if we're a good fit for each other because that's really important. And then the next step I do what I call a brand formula. And we do an hour and a half to two hour in depth branding interview where I learn all about
you and your business and your goals and get down to the heart of what you do and why you do it and what your strengths and weaknesses are. And then I develop a brand formula for you in the form of a PDF document that gives you everything you need to move your business forward. And then the third step is doing those things. And I do it now in an intensive day or two.
Dana Schulte (48:07.403)
So we work on, we come together for one or two days, depending on the scope of the project. And I show you what I have, you give me feedback, I go and edit it. And we do that until it's approved and published. So if you need a new website, if you need some videos, if you need business cards, if you need your social media overhauled, you need all new profile copy, you need new bio.
header images, all of those things, I work on those ahead of time. And then when we sit down, you review, give feedback, I edit, and then we keep going until you approve it. And the more you approve, the faster it goes, the more you get done. And like I said, we'll schedule out a day or two, and we can do it in person or virtually. It virtually works well because we'll meet.
and I'll show you and then I'll be like, okay, see you back in an hour. And then you go off and do your work. And then I go off and do my work. And then I come back and we keep going. It's very efficient and it gets it done so fast. And it takes a lot of that guesswork out of it. You don't overthink it because you don't have time. You don't have time to overthink it.
And the entire process takes one to two months, depending on our schedules. So if we were to do a fit call tomorrow, we could do the brand interview in potentially, let's just say a week. Sometimes I can do it the next day, depends on what my openings are. And then let's say a week later. So we're one week in. And then two weeks later, I give you the brand formula one to two weeks. So we'll just say we're two and a half weeks in now.
And then two weeks later, so we're just over a month in or right about a month in and we do our intensive day or two. And then you're done. Everything's done. And it's amazing. And you don't have to wait. It's just, it magically gets done. I love it. It's so much fun. So if you're interested in working with me on any of those things, you can email me or comment below.
Dana Schulte (50:27.091)
My email is Dana at danashulti.com. The website is danashulti.com. All of those links are going to be in the notes below. And I look forward to next time I have some guests signed up that I'm really excited to share with you their stories and about their business and their branding and where they've been and how they got there and where they're going. So if you're interested in being a guest, also let me know because I'd love to have you on the show.
See you next time.